The Ultimate Checklist For Product Launch Success for 2023

Read this for your product launch checklist

Launching a product is one of the most stressful yet exciting moments for any business. It is a moment of immense pride and satisfaction to see your product in the market but also a time of great trepidation as you take a risk in the hopes of success.

However, with proper planning and preparation, any product launch can succeed. A checklist for product launch is one of the best ways to accomplish this.

A product launch checklist is a checklist that outlines all the necessary steps to make sure your product launch goes as smoothly and successfully as possible.

To help you ensure your product launch is successful, we have compiled the ultimate checklist for any product launch. Launch Club’s experts curated these checklists, and each list includes all the steps you need to follow to ensure your product launch is successful.

How Do You Successfully Launch a Product? Here is a Checklist for Product Launches We Use:

  • Researching your target market
  • Setting product launch goals
  • Developing a timeline for the launch
  • Designing your product launch materials
  • Creating a promotional plan
  • Setting up an email campaign
  • Analyzing the results

If this type of checklist would be helpful for you and your business, please keep reading. In addition to the list, this article has further tips and advice on making the most of your product launch.

This resource is part of our Ultimate Guide To Creating Your Perfect Product Launch Plan Series

What is a Product Launch Plan?

This is the product launch checklist you've been searching for.
This is the product launch checklist you’ve been searching for.

Before launching a product, you should have a product launch plan. A product launch plan is a detailed document outlining the steps you need to take to launch a successful product.

This document should include everything from researching your target market to creating a promotional plan.

A product launch plan is similar to a business plan. It maps out all the steps you need to take and identifies variables you need to map out and control.

It also helps you analyze the results of your product launch and assess overall success and failure points.

A product launch plan will help ensure that you don’t miss any steps and that everything runs smoothly.

A product launch plan has many advantages and can significantly increase the success of your product launch.

Although product launch plans may vary depending on the product and the brand, there are some core aspects that all launch plans should have.

All product launch plans should include conducting market research, setting product launch goals, creating a timeline for the launch, developing launch materials, creating a promotional strategy, and analyzing the results.

Additionally, the launch plan should have specific goals for developing a marketing strategy, the steps needed to execute the launch plan, and well-mapped post-launch activities.

Having a checklist and plan before launching your product can ensure that you don’t miss any necessary steps and that your launch is as successful as possible.

Without a checklist, you might miss out on things like having a landing page, choosing the right messaging, and product marketing to build the perfect product launch strategy.

Remember that a product launch plan should be continually updated and amended as you go along is important, which will help you stay on top of all the details and ensure your product launch is successful.

What Is The Value Of A Product Launch Plan?

Some business owners and entrepreneurs question the value of a product launch plan. However, this is a severe mistake.

Having a detailed launch plan to follow before, during, and after your product launch is essential for any product launch.

A thorough plan has various benefits that can help ensure you maximize the potential and opportunity of a product launch.

A product launch plan will provide a clear roadmap for launching your product. It will help you prioritize tasks and ensure you don’t forget any crucial steps.

Additionally, it will help you stay organized and on top of the details by helping you set attainable and measurable goals.

With these goals in mind, you can create optimized workflows and timelines to ensure you stay on track.

Having a plan for each step of the process will increase your chances of success by ensuring you don’t miss any crucial details. It also allows you to plan and anticipate potential issues.

It can also reduce costs and save time, as you will already know what to do and where to allocate resources.

This prior knowledge will allow you to work more efficiently and effectively. With detailed planning and allocation, you will also maximize the efficacy of the available resources.

Without a launch plan, you run some serious risks. You could miss critical opportunities or make decisions that result in wasted time and money.

A lack of a coherent marketing plan or strategy may also result in a lack of product visibility.

Maximize Your Product Launch with This Step-by-Step Checklist

Now that you understand the value and importance of a product launch plan, it’s time to create one.

These checklists can help you stay organized and on top of the details and maximize the efficacy of your product launch.

Grab Your Free Product Launch Template

Pre-Launch Checklist

The first checklist that you need is a pre-launch checklist. This checklist will help you prepare for the product launch by planning and organizing all the necessary tasks.

It would be best if you shared this checklist with your product manager.

This checklist is essential because it will help you build a strong foundation for the product launch. If you overlook anything at this step, it will come back to haunt you later on.

The key elements that you need to complete before the product launch are:

  • Identify target audience and set objectives: Identifying buyer persona will allow you to identify new customers and prospective customers.
  • Conduct market research: There are several ways you can conduct market research. You can pool previous customers on social media or use survey tools.
  • Develop marketing strategy: An effective marketing team will develop a strategy with a promotional content product roadmap. Some effective strategies are using webinars, influencer outreach, and email campaigns.
  • Create a launch timeline: A detailed timeline will prevent your product team and sales from wasting time and missing deadlines for important events like press releases or product releases.
  • Build buzz before the launch: You can build buzz by reaching your target market and developing a solid go-to-market strategy.
  • Create a product page (landing page): A landing page should prioritize functionality and display the key points of your product design.
  • Develop messaging and marketing materials: Developing these marketing materials is one area where team members may disagree. You should have strong leadership and oversight.
  • Finalize product design: When finalizing the product design, you should consider your customer’s pain points and consider product positioning and your value proposition.

This pre-launch checklist will ensure that you have a strong foundation for your product launch. Many of the variables you identify in this process will continue appearing in the launch and post-launch phases. 

It may be tempting to rush ahead and focus on this process’s launch and post-launch aspects, but you will be setting yourself up for failure. Take your time and build a strong foundation and you will be rewarded later. 

Launch Day Checklist

Launch day is perhaps the most stressful day of this entire process. There are many moving parts; even with a well-thought-out plan, you must troubleshoot and be prepared for the unexpected.

Launch day can make or break a new product, and you should evaluate this launch-day checklist well in advance of your launch date.

The elements of a launch-day checklist include:

  • Follow through and execute the launch plan: On launch day, you should follow through and complete the launch plan. 
  • Check the website and product page for errors: Make sure there are no broken links or pages, typos, or other mistakes.
  • Notify influencers, media, and partners about the launch: You should have a system for quickly notifying key contacts when the product launches.
  • Test the new product page: Make sure all your content is displayed correctly and there are no glitches.
  • Check the payment process: Make sure all the payment information is correct and, if possible, do a few test orders.
  • Run the marketing campaigns: Run any advertising or campaigns you have planned and monitor performance.
  • Monitor social media: Monitor social media and adjust campaigns as needed. Potentially respond to customer/media inquiries or requests and quickly address any issues.
  • Address any issues that arise: Be prepared to address any problems that arise.

Mistakes on launch day can multiply quickly and cause irreparable damage. Taking the time to review this checklist thoroughly can save many headaches later on.

At each step, it’s essential to have someone in charge of monitoring the process and keeping the team on track.

By following this checklist, you can have the confidence of knowing that your product launch will be successful.

Post-Launch Checklist

After your successful product launch, you can take a deep breath and dive into the post-launch work. If the product launch has gone well, you will be busier than ever.

The work you do post-launch will ensure the continued success of your product.

Here is a checklist of the tasks you should consider for post-launch:

  • Analyze customer feedback: Monitor customer feedback and reviews, take action if necessary to address any issues, and work to improve your product.
  • Collect testimonials: Ask your customers what they think of your product and collect their feedback.
  • Refine the marketing strategy: Refine your product’s messaging and marketing materials and set new attainable goals.
  • Track sales data: Monitor the success of the product launch by looking at metrics like sales data, customer engagement, and other metrics.
  • Check the performance of your campaigns: Review any campaigns and track KPIs such as click-through rates, impressions, and conversions.
  • Develop marketing materials: Continue developing marketing materials such as product and explainer videos that will help drive sales and brand awareness.
  • Optimize marketing campaigns: Optimize existing campaigns and work on new ones to ensure you get the most out of your marketing efforts.
  • Plan for future product iterations: Start planning the next iteration of your product and consider how customer feedback should be incorporated. Product development should never stop, and you should always be looking for new features to improve the lifecycle of your product.

These post-launch tasks are essential if you want to ensure the long-term success of your product. Keeping a checklist and staying on top of these tasks is important to maximize your product’s potential.

Factors To Consider For A Product Launch

In addition to all of these steps throughout the entire product launch process, there are some other vital factors that you need to consider.

  • Legal considerations: Ensure you understand all the regulations and requirements that may apply to the product launch. It is wise to consult a lawyer early on in the process. Failure to do so can have serious ramifications if you violate any laws and can seriously set your business back, no matter how successful your product launch is. 
  • Inventory management: Make sure you have enough inventory in stock for the product launch, and a system is in place to order more when needed. You should also have a plan in place to manage and ship orders. Logistics are one of the most critical parts of any product launch.
  • Customer support and feedback: Supporting and getting your customers’ feedback is vital. Keeping your customers happy will keep them buying. Additionally, their feedback is worth its weight in goals. You should have a well-planned and established system for handling both forms of communication. A great way to support your customers is with transparent pricing and FAQs.
  • Financial considerations: Consider the costs associated with launching a product, such as advertising and development, and make sure you have enough funding to cover them. Your product launch checklist should include a budget that can be adjusted as the process unfolds. It is also wise to leave some financial wiggle room to handle any additional costs. 


Product launches are a critical part of any business. With the proper checklist and preparation, your product launch will be successful.

A product launch is a multi-step process, and you should break down your plans into pre-launch, launch, and post-launch.

For each step in the launch process, you need a detailed marketing strategy, customer research, data analysis, troubleshooting, and feedback.

The checklists included in this article are a great way to help you stay organized, on track, and achieve your objectives. If you are interested in additional resources, Launch Club provides materials and services that can help you optimize your launch process and set you up for success in the competitive world of business.